Creative Direction for Fashion
E-Publication
E-publication is the school project in Creative Direction for Fashion Level 1. It is a digital publication, an online magazine that about the most popular trends of the moment. Based on research and gathering different information, I researched the most popular trends of the moment, presented fashion styling, created a fashion collage and typography using media. I also found personalities with matching styles, took interviews and professional photographs, and composed an aesthetically pleasing and stylish visual magazine. I hope to pass this aesthetic on to others. I was responsible for the art direction, styling, shooting, and layout editing of the entire project.
Digital Marketing for Fashion
Digital Marketing for Fashion is a very complete fashion market research project, I utilize digital channels and tools to promote fashion brands, products or services, These include social media marketing, content marketing, search engine optimization/advertising, crafting email marketing, influencer marketing, influencer marketing, data analytics and optimization, and mobile marketing.
Through this project, I have effectively honed my fashion market insights, and at the same time gained a deep understanding of the importance of digital marketing, and that with technological advances, fashion brands need to continue to innovate in order to remain competitive.
Brand Book
This is a branding book I did with my team members about a Singaporean brand, KLARRA. Based on the market research and positioning of the brand, we create marketing strategies for the brand to enhance its popularity in the fashion market of Singapore. I was in charge of the market research, event planning, styling, photography and book design for this project.
*Click here to see complete book
AI & PS technical
This was my first time learning media techniques such as illustrator and photoshop for collage, I researched about the most popular fashion trends at the moment and then created aesthetically pleasing fashion collage GIFs.
Painting
Diploma Electives Paintings
Copying watercolor paintings
Acrylic color for
Juxtaposing Composition
Acrylic color for
A4 Still Life
Diploma Digital Fashion Visualization
Watercolor for
Girl Face
Styling / Photography
Personality Profile
This is a group assignment about an interview we did with a young rocker girl. In order to give this rock girl a stronger personality, I was in charge of the styling of it and depending on her profession and style, I dressed her Retro modern，Preppy and Grunge look. We asked to go to the girl's music studio and record her moments of music making and singing, while I was in charge of all the photography and recording.
Personality Interview for E-Publication
A girl majoring Creative Direction for Fashion from Lasalle College of Arts
Preppy Style + Street Style
Year 3 Final Project
Lasalle x
This project offers me a unique opportunity to collaborate with the Charles&Keith Group. It is an industry-oriented project. I have integrated various skills such as commercial styling, digital fashion visualization and social media marketing to conceive an entity marketing campaign that aligns with the goals of Charles&Keith and highlights the key items of its 25 Spring/Summer collection. The target audience is global consumers with fashion awareness, and it showcases the brand's DNA and its position in the fashion retail ecosystem.
I was responsible for the fashion creative direction of the project, including the digital visualization, and social media marketing, fashion writing, fashion styling, fashion photography, created an innovative campaign that reflects the spirit of the brand and resonates with the audience, and developed a cohesive digital marketing strategy that organizes and executes photo shoots, creatively highlights key pieces in the collection, and ultimately showcases a professional, polished campaign.
Endless Romance, blooming in the spring
With the theme of romance, the content inspired by spring scenes such as flowers, round tables and walks, the content captures women's romantic moments, explores the infinite possibilities of shoes and bags as romantic carriers, carrying the dream and elegance of the Garden of Eden in women's hearts. Convey the brand's concept of “fashion carries emotion”.
*Click here to see the complete project
Personal Brand
This is the graduation project I completed during my year 3 of diploma at Lasalle. It is about designing a new original fashion apparel brand based on the principles of fashion creative direction, using basic marketing concepts to conceive and develop the brand and its products. Finally, an IMC plan was produced. I was responsible for all the work of this project, including brand creative direction (style design, color tone, fashion styling, fashion photography and fashion writing), SWOT analysis, advertising goals, communication, media and tone strategies.
nyaa naya is a fashion high-end women's clothing brand, draws inspiration from the innocent childhood of girls, emphasizes sweet, softness, delicate and coquette style. nyaa naya focuses on the combination of traditional craftsmanship and modern design. The brand wants clothes that empower women, balancing youthful energy with timeless elegance. nyaa nyaa celebrates individuality, embracing both strength and softness while exploring themes of identity and personal expression.
nyaa nyaa
